For those of you who haven’t been paying attention today is Social Media Day.
The MLB has adopted social media probably better than any of the other major sports leagues and today they are leveraging social media to get fans involved with their teams.
One way they are embracing social media today is the caption contest where fans are asked to come up with the best caption for a picture of a player from a specific team.
I found a link this morning that took me to a picture of JoJo Reyes during a post-game interview after he broke his 28 game winless streak. In this picture JoJo Reyes is receiving the standard Blue Jay treatment for any Blue Jay who achieves something great during a game and is awarded the post-game interview; in this case JoJo Reyes is getting a bucket of Gatorade (presumably) dumped over his head by his catcher JP Arencibia.
I thought that this was a great contest and a great way to get fans involved. I added my caption and was ready tweet it when at the bottom of the Caption Contest page was a disclaimer stating “By Filling out this form, I agree to the rules of the MLB.com Twitter Caption Contest.”
Having entered a lot of contests recently, I always read the rules to make sure that I am eligible. I figured that since I’d found this contest link through the @BlueJays twitter account and it took me to a page on the Blue Jays website that I would be eligible for the contest.
I clicked on the link to view the rules and regulations, while reading the eligibility though, this is what I found:
For anyone who can’t read the print above, it says “The Contest is open only to legal residents of the fifty (50) United States and Washington D.C. …”
I was on the Toronto Blue Jays page, looking at a picture taken at Rogers Centre (Skydome) in Toronto Ontario, that was featuring a SportsNet Report, and two Toronto Blue Jays players JoJo Reyes and JP Arencibia, yet I was not eligible to participate in the Caption Contest because I do not reside within on of the fifty States or Washington D.C.
My first reaction was: “Wow a major #FAIL by the @MLB with their Caption Contest, Jays have a pic, but look at the rules #jays”, which I tweeted from my @Sadie_Liz twitter account.
The Toronto Blue Jays have been a part of the MLB since 1977, a span of 34 years and yet the Blue Jays and their fans are still often treated as second class citizen by the MLB and sports media.
This MLB run contest was only open to Americans, despite there being a Canadian team that is support by million of Canadians from East coast all the way to the West Coast. I am sure this is not the first MLB contest like this, nor will it be the last.
It is not all that surprising though, outside of Canada the Jays and Jays fans get very little respect or recognition. If the Yankees beat the Blue Jays, the Yankees are said to have “Destroyed the Jays”. If the Jays beat the Yankees though the “Jays Get Lucky in Win Over Yankees” or “Yankees stumble in loss to Blue Jays”.
When Toronto loses, the other team is said to dominate, or crush. When the Jays win though the Jays are said to have gotten lucky, or the other team is said to have stumbled. Toronto is rarely said to have ‘destroyed’ or ‘outdone’ their opponents, even if that is precisely the case. They Jays rarely see top billing for new articles on their wins on sites like ESPN or even MLB.com.
Despite 34 years in the MLB and back-to-back World Series Championships in 1992 and 1993, the Jays are the forgotten and looked down upon team of the MLB (not to say that there aren’t others). The Jays are in the hardest division in the MLB. They currently have arguably the best play in the MLB in Jose Bautista; In years past they arguably had the best pitcher in the MLB in Doc Halladay, but the Blue Jays still don’t see the coverage or praise that other teams do by sports media and even the MLB, (though the MLB had improved greatly thanks to their use of social media this year, there have been a number of video tweets showing plays and hits by Blue Jays).
Canada may only have one team across the entire nation, (after the Expos got moved to Washington and renamed the Nationals). That team though has the support of the entire nation and will not be silenced by the naivety of the MLB and sports media. This is our team, and we are proud of them. We will stand behind them and fight for them as hard as we can and if you won’t talk about them we will. We will blog, we will tweet, we will podcast, we will write, we will sing, we will promote our Jays. We can and we do make a difference, you need proof, look at who is leading the All-Star Balloting this year. I would hazard to bet a number of those votes came from north of the border. Toronto is a good team, with good players, who fight yearly against the hardest division in the AL. After 34 years I think it is time for a bit more respect for the team and fans from Canada, don’t you?